Turn curious prospects into boardroom buy-in
Helping B2B Tech companies connect with the people behind the decision to buy.
Jake Strong is an experienced Copywriter & Content Strategist specialising in B2B Tech.
Amazon Web Services (AWS)
—
Dell Technologies
—
Aviatrix
—
Starburst
—
Amogy
—
Metsä
—
Amadeus
—
HMD
—
Amazon Web Services (AWS) — Dell Technologies — Aviatrix — Starburst — Amogy — Metsä — Amadeus — HMD —
B2B Tech is different
You already know that. You know the challenges of longer sales cycles and of trying to engage a diverse set of stakeholders, each with unique——often competing——priorities. You know that budget keeps creeping closer towards the point of purchase, and that playing the long game doesn’t always translate to a spreadsheet.
You also know that not all that matters can be measured.
Strategic content marketing isn’t easy. It’s an investment in creating relevance, delivering value, and building trust over time. It’s always on and always worth the effort. Success relies on consistent, quality output, and an authentic voice.
If you don’t speak, you won’t be heard——and if nobody’s listening, nobody’s buying.
Businesses don’t buy on impulse
Most B2B technology sales are the result of lengthy engagements spanning months——sometimes years. The decision to buy is made in the aggregate and success hinges on more than budget approvals, risk assessments, and implementation plans. Sales are built on trust.
I can help you develop a strategy that earns trust across the entire buyer journey, demonstrating knowledge and delivering value from first touchpoint to final signature. I’ll help you identify and serve tailored content to the people who actually influence the decision to buy.
Strategic content wins sales. It can turn a person who has never heard of your technology into someone willing to stand up and advocate for it in front of the board. I’m here to help you find the story that sways the room.
The real pitch happens when you’re not in the room
You’re not selling to a business. You’re giving smart people the story they need to carry into the boardroom——and win.
Their words, not mine
“Case studies are one of the most compelling ways I tell my brand's story, and my work with Jake was to get to the heart of the story for some of the most influential startup founders today, while also driving engagement with our solutions. That involved interviewing passionate founders and technical experts to uncover the points of tension, challenges, and triumph that underpin any great narrative.
Throughout our work together, Jake was an energetic collaborator, and his writing demonstrated depth and flexibility to match the brand and story tone. He consistently captured the unique voice of our partners, while staying true to our objectives. I wouldn’t hesitate to work with him again!”
Hannah Wall, Global Head of Content, AWS Startups.
"Please don’t use Jake. You don’t need his professionalism and ability to turn the most complex brief into simple, entertaining copy. You don’t need his finely tuned concepts and eloquent thought leadership. And you certainly don’t need his unflagging positivity and enthusiasm. I do."
Jonathan Bradley, Head of Creative, UK Luxid Group.
"I can always count on Jake to ask the unexpected question that digs deeper into the heart of the story. He understands that we are constantly bombarded with content and messaging, and story is what will break through and stop us in our tracks——no matter the topic. Jake creates thought leadership and content that inspires and performs, a winning combo."
Rebecca Bedrossian, Head of Editorial Content, AWS.
"Working with Jake helped us develop and share more engaging stories with our audience. As a clean tech startup, content that educates and inspires is essential to attracting prospects, partners, and investors. Jake’s strategic approach and clear writing style helped us promote world-first innovations, demystify complex chemical conversions, and position ourselves as a trusted industry commentator. Professional, creative, and always reliable——highly recommend!"
Red Drummond, Senior Marketing Manager.